Coca Cola's Lies About Sustainability Have Gone Too Far

Coca Cola's Lies About Sustainability Have Gone Too Far

"They've gone from greenwashing to outright lying.

In 2007, facing growing opposition to its water management practices, particularly in India, Coca-Cola's CEO, Neville Isdell came up with a brilliant idea. The Coca-Cola company, he announced, will become water neutral, replenishing every drop of water they use, and therefore, as the suggestion went, Coca-Cola would have no impact of water resources around the world.

Voila! Problem solved, a company using 300 billion liters of water annually would have no impact on water resources. Sustainability doesn't get any better than that. The only problem was that Coca-Cola knew that water neutrality was impossible to achieve.

In a concept paper on water neutrality that Coca-Cola developed with others, it clearly stated that, "In a strict sense, the term 'water neutral' is troublesome and even may be misleading. It is often possible to reduce a water footprint, but it is generally impossible to bring it down to zero."

But minor details such as "misleading," "troublesome" and "impossible" did not stop Coca-Cola from using the term liberally and widely. And in India, where they have faced the most intense opposition (two bottling plants have been shut down), Coca-Cola went on a fast track, announcing that they will become water neutral by the end of 2009. It took a challenge by the India Resource Center and our allies during in December 2008 to get Coca-Cola to change its tune and to admit two months later that water neutrality is controversial and they will not use it.

"Please note that the terminology "water offset," like "water neutrality" is controversial ... Until a better terminology is identified and accepted by the broader water community, we are using the term offset." -- From Coca-Cola's "Achieving Water Balance through Community Partnership," February 2009.

But the marketing appeal of a concept like water neutrality, however impossible it may be to achieve, is simply to great for a publicity driven Coca-Cola to pass by. Sharing the opening plenary of the Clinton Global Initiative with Barack Obama, Bill Clinton and Walmart two days ago, Muhtar Kent, Coca-Cola's new CEO, blurted out that Coca-Cola will become water neutral by 2020.

Wait a minute. Is there something new from the "broader water community" since February this year that has enabled water neutrality to be possible and not controversial? No, there isn't, and trust me, we would know if there was because we keep a close watch on Coca-Cola and its shenanigans. Muhtar Kent's blurt is truly indicative of how Coca-Cola has approached its "water stewardship" initiatives."

end of excerpt
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Here we go. Now companies like Coca Cola will want to make us believe that 'water neutrality' is actually something that can be achieved. Just how gullible do they think we are? And of course, they can promise to not use as much water, but that doesn't mean they won't still pollute the water. Offsets whether in carbon or water are simply corporate mechanisms devised to shirk moral responsibility and should be taken at face value.

India Resource Center: Campaign to Hold Coca Cola Accountable

First "clown" in space to show urgency of global water crisis

Guy Laliberté presents The ONE DROP Foundation from One Drop Foundation on Vimeo.

Space's First Clown Reaches International Space Station

Billionaire Cirque du Soleil founder Guy Laliberte arrives at the International Space Station and -- true to form -- dons a clown nose. During his brief tourist trip to the ISS, Laliberte plans to coordinate from the ISS a 120-minute, 14-city show on Earth featuring former U.S. Vice President Al Gore, Peter Gabriel and U2.

Guy Laliberte, the billionaire founder of Cirque du Soleil, arrived at the International Space Station Oct. 1 and—to no one's surprise—slapped on a clown nose and began yukking it up with crew members of the space station. Laliberte is the seventh paying (reportedly $35 million) space tourist to travel to the station.

Laliberte blasted off into space early Sept. 30 aboard a Russian Soyuz craft along with Russian cosmonaut Maxim Surayev and American astronaut Jeffrey Williams. While Surayev and Williams are scheduled for a six-month tour of duty at the space station, Laliberte is returning to Earth Oct. 11.

"I'm adapting pretty good. I love that thing [the space station], but I ain't staying six months," Laliberte said in a video linkup between the space station and Russian Mission Control outside Moscow.

In addition to a weightless juggling show, Laliberte also said he plans to bring some levity to the usually somber space station operations, suggesting tickling the ISS' crew in their sleep and other hijinks.

But the big show is scheduled for Oct. 9, when Laliberte plans to coordinate from space a 14-city show on Earth featuring former U.S. Vice President Al Gore, Peter Gabriel and U2 seeking to raise awareness through "artistic illustration of the humanitarian struggles and solutions associated with water." Laliberte is founder of the One Drop Foundation, a nonprofit dedicated to ensuring that everyone across the planet has access to water.

The event will take place simultaneously in Montreal; Moscow; Santa Monica, Calif.; New York City; Johannesburg; Mumbai; Marrakesh; Sydney; Osaka; Tampa, Fla.; Mexico City; Rio de Janeiro; Paris; and London and will be broadcast globally. In addition, the 120-minute show will be Webcast through the One Drop Foundation.

"The Earth will gaze up at the stars and resonate to the rhythms of artists and world-renowned figures who will demonstrate their commitment to water and pay tribute to this vitally important natural resource," states a press release from Laliberte."
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I truly hope this awakens people to the urgency of this crisis. Without water there is no life on Earth. Perhaps seeing it from the ISS will be a humbling act for those of us who take it for granted here. I usually look down on the rich who do this as it being an extravagance. However, in this case since it was for such a good cause I support it wholeheartedly.

Water In Crisis: Future Wars?

I see the proliferation of talk regarding the water crisis now as I did the "awakening" so to speak regarding the climate crisis. We waited until the situation was so bad to even talk about it seriously. People have been warning us since the late eighties regarding water scarcity. I myself have been writing and talking about this for the last ten years. And yet, the amount of people without fresh potable water continues to rise. Can you imagine a world where 2/3 of the population is without potable water? This is the prediction for 2030 should current behaviors continue along with the effects of climate change, primarily in the form of drought.

And while this is indeed a serious prediction that has merit, I do also have to wonder just how much governments want this to get to a true crisis situation as the climate crisis, because it seems that using the climate crisis now to warn of conflict is good business for the war machine as well. Would governments actually use water scarcity to trim down the population of the world's poor? I just cannot understand why the human race can never join together in a common purpose to do what is right instead of allowing a crisis to deteriorate to the point where war has to even be an option!

I always believed that water unlike oil, is a resource that would actually bind people together in the end because of the MAD principle, meaning, that like nuclear war, countries would not wish to start wars over water because it would only wind up hurting their own people in the process. I don't know, perhaps I have too much faith in humanity even with all of my cynicism? However, there are solutions to this and the first and foremost one is changing our agricultural practices regarding wasteful irrigation, crop rotations, what crops are grown where and when; rebuilding and fixing infrastructure; stopping the proliferation of dams that siphon water from agriculture; reforestation; wasteful industrial practices and curtailing the use of water wasteful energy sources such as coal and nuclear that use large amounts of water; conservation which so many people seem to think is a dirty word; and the big one- declaring water a human right and standing up to privitization and commoditization of it globally. Desalination (which should be a last resort) should be used in the Middle East and is needed there. However, that does not mean they should get away with building more huge dams as well and using water as a political weapon.

Future wars over water can be averted if we look beyond to seeing the big picture and how not having it will effect us all equally.

Water shortage in southern Iraq threatens two million people

Water shortage in southern Iraq threatens two million people

And what is Turkey's solution to this crisis for the Euphrates River? Why build more dams to divert even more water of course. There is no "democracy" in any place where people are deprived of the basic necessities of life. So much for our "occupation." It's bad enough we forced Monsanto seeds down their throats to ruin their agriculture, but now they don't even have enough water to water the seeds. Why is it everywhere we go we bring nothing but misery to the people who live there? The Middle East is already an arid water scarce area.

They cannot afford to have climate change along with multiple dams and wasteful practices adding to their crisis. Once again, the sun shines bright in the sky and all people can think of is using water for electricity that they need to grow food and survive because it makes contractors and politicians rich, and can also be used as a political weapon as the Ilisu Dam in Turkey is one against the Kurds.Restore the Marshlands, give the seeds back to the farmers, tear down the unncessary dams in Turkey destroying history and being used as political weapons, and invest in solar power in this area to save water. These dams have displaced thousands of people and denied water to those who need it to live. It isn't as though the solutions aren't there, but of course they are always the solutions that make someone money that only matter.It is time for the Middle East to come into the sun.


Excerpt from article:

Martin Chulov in Nasiriyah, Iraq guardian.co.uk, Wednesday 26 August 2009
Two million people face life without water
Link to this video

A water shortage described as the most critical since the earliest days of Iraq's civilisation is threatening to leave up to 2 million people in the south of the country without electricity and almost as many without drinking water.

An already meagre supply of electricity to Iraq's fourth-largest city of Nasiriyah has fallen by 50% during the last three weeks because of the rapidly falling levels of the Euphrates river, which has only two of four power-generating turbines left working. If, as predicted, the river falls by a further 20cm during the next fortnight, engineers say the remaining two turbines will also close down, forcing a total blackout in the city.

Down river, where the Euphrates spills out into the Shatt al-Arab waterway at the north-eastern corner of the Persian Gulf, the lack of fresh water has raised salinity levels so high that two towns, of about 3,000 people, on the northern edge of Basra have this week evacuated. "We can no longer drink this water," said one local woman from the village of al-Fal. "Our animals are all dead and many people here are diseased."

Iraqi officials have been attempting to grapple with the magnitude of the crisis for months, which, like much else in this fractured society, has many causes, both man-made and natural.
Two winters of significantly lower than normal rainfalls – half the annual average last year and one-third the year before – have followed six years of crippling instability, in which industry barely functioned and agriculture struggled to meet half of subsistence needs. "For thousands of years Iraq's agricultural lands were rich with planted wheat, rice and barley," said Salah Aziz, director of planning in Iraq's agricultural ministry, adding that land was "100% in use".

"This year less than 50% of the land is in use and most of the yields are marginal. This year we cannot begin to cover even 40% of Iraq's fruit and vegetable demand." During the last five chaotic years, many new dams and reservoirs have been built in Turkey, Syria and Iran, which share the Euphrates and its small tributaries. The effect has been to starve the Euphrates of its lifeblood, which throughout the ages has guaranteed bountiful water, even during drought. At the same time, irrigators have tried tilling marginal land in an attempt for quick yields and in all cases the projects have been abandoned.

"Not even during Saddam's time did we face the prospect of something so grave," said Nasiriyah's governor, Qusey al-Ebadi. Just east of the city, the Marsh Arabs are also on the edge of a crisis – unprecedented even during the three decades of reprisals they faced under the former dictator.

"The current level of the Euphrates cannot feed the small tributaries that give water to the marshlands," he continued. "The people there have started to dig wells for their own survival. There is no water to use for washing, because it is stagnant and contaminated. Many of the animals have contracted disease and died and people with animals are leaving their areas." Nowhere is Iraq's water shortage more stark than in what used to be the marshlands. Towards the Iranian border and south to the Gulf, rigid and yellowing reeds jut from a hard-baked landscape of cracked mud.

Skiffs that once plied the lowland waters lie dry and splintering and ducks wallow in fetid green ponds that pocket the maze of feeder streams. Steel cans of drinking water bought by desperate locals line dirt roads like over-sized letter boxes. The Euphrates, once broad and endlessly green, is now narrow and drab...

end of excerpt.
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It matters not what part of the world you live in, or whether you are French, American, Israeli, Palestinian, Iraqi, Pakistani, etc. you have the right to clean water, food, health, and to be secure in the place you choose to live. War has provided NONE of those things, particularly for this region of the world, and it is now primarily the fault of the US that these people now suffer as well as the fault of other countries looking to gain from their misery.

It surely makes someone like myself not even have the motivation to continue to try to talk to people to make them see that poltiics, religion, and more than anything else, GREED (that spans all religions, non religions, and politics) has now deteriorated our world to the point where humanity is becoming obsolete.

When climate change along with all of these factors runs the Fertile Crescent, one of the most historically rich areas of the world and the cradle of agriculture dry how many who ignored these warnings due to their own apathy and prejudices will then start to care? Well, you will be too late then.

Flow-For The Love Of Water

This is part one of eight parts. Refer to the link here:

Flow-The Movie

to watch the other seven parts.

Please spread it around.

Thanks

Bottled Water Sucks

From the article:

I knew bottled water was a social ill but I didn't know how damaging it was until I saw an explosive and compelling new documentary called Tapped.

With style, verve and righteous anger, the film exposes the bottled water industry's role in suckering the public, harming our health, accelerating climate change, contributing to overall pollution, and increasing America's dependence on fossil fuels. All while gouging consumers with exorbitant and indefensible prices.

Claire Thompson summed up the problem well in her post on the movie at Grist:

"Not only is it [bottled water] a clear waste of resources (only 20 percent of plastic water bottles used in the United States are recycled, and far too many of the rest probably end up in the Pacific Garbage Patch), it's an incredible waste of money for consumers, who pay more than the price of gasoline for water that's marketed as "pure," but in reality is largely unregulated, full of harmful toxins like BPA, and far less safe for drinking than free tap water. (In fact, 40 percent of the time, bottled water is nothing but municipal tap water, freed from the government oversight that keeps it safe.)"
Watch the movie's powerful trailer.

The film's website lists where you can see the doc in the theater, and offers opportunities for hosting a screening of your own. (So far, it will be screened in a smattering of the coastal cities where you'd expect them to play.)
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It is time to stand up and fight these soulless corporate bastards who are out to steal your water. This film shows that spirit. A spirit we in America desperately need.

Water Is Life.

Egypt Blocks Nile Water Deal

Egypt Blocks Nile Water Deal

Will this area be a place of 'water wars' as climate change and population increases continue to place strains on water resources? Tensions are already flaring as Egypt claims it needs to have the water it was allotted previously due to the fact that it is the Nile alone that supplies the majority of its water. Whereas other riparian states have other sources of water and receive more rain. Is this a valid claim? Does Egypt not hold any responsibility for the water it uses, its population increases, nor its consumption and irrigation practices? What of the future as we already see many areas getting less rainfall and water evaporation taking place due to changes in climate?

Also, there are many dams built in this area that already decrease available water resources to agricultural areas and which have displaced thousands of people. I find it illogical that based on the predictions of future climate changes for this area, drought, and water usage that is wasteful as well as the many dams being built that cause diversion of water resources and environmental devastation that Egypt or Sudan can continue to give these same excuses for much longer.

More about the Nile Basin Initiative:

Nile Basin Initiative