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Showing posts from September 27, 2009

Coca Cola's Lies About Sustainability Have Gone Too Far

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Coca Cola's Lies About Sustainability Have Gone Too Far

"They've gone from greenwashing to outright lying.

In 2007, facing growing opposition to its water management practices, particularly in India, Coca-Cola's CEO, Neville Isdell came up with a brilliant idea. The Coca-Cola company, he announced, will become water neutral, replenishing every drop of water they use, and therefore, as the suggestion went, Coca-Cola would have no impact of water resources around the world.

Voila! Problem solved, a company using 300 billion liters of water annually would have no impact on water resources. Sustainability doesn't get any better than that. The only problem was that Coca-Cola knew that water neutrality was impossible to achieve.

In a concept paper on water neutrality that Coca-Cola developed with others, it clearly stated that, "In a strict sense, the term 'water neutral' is troublesome and even may be misleading. It is often possible to reduce a water footprin…

First "clown" in space to show urgency of global water crisis

Guy Laliberté presents The ONE DROP Foundation from One Drop Foundation on Vimeo.

Space's First Clown Reaches International Space Station

Billionaire Cirque du Soleil founder Guy Laliberte arrives at the International Space Station and -- true to form -- dons a clown nose. During his brief tourist trip to the ISS, Laliberte plans to coordinate from the ISS a 120-minute, 14-city show on Earth featuring former U.S. Vice President Al Gore, Peter Gabriel and U2.

Guy Laliberte, the billionaire founder of Cirque du Soleil, arrived at the International Space Station Oct. 1 and—to no one's surprise—slapped on a clown nose and began yukking it up with crew members of the space station. Laliberte is the seventh paying (reportedly $35 million) space tourist to travel to the station.

Laliberte blasted off into space early Sept. 30 aboard a Russian Soyuz craft along with Russian cosmonaut Maxim Surayev and American astronaut Jeffrey Williams. While Surayev and Williams are scheduled for a six-…

Water In Crisis: Future Wars?

I see the proliferation of talk regarding the water crisis now as I did the "awakening" so to speak regarding the climate crisis. We waited until the situation was so bad to even talk about it seriously. People have been warning us since the late eighties regarding water scarcity. I myself have been writing and talking about this for the last ten years. And yet, the amount of people without fresh potable water continues to rise. Can you imagine a world where 2/3 of the population is without potable water? This is the prediction for 2030 should current behaviors continue along with the effects of climate change, primarily in the form of drought.

And while this is indeed a serious prediction that has merit, I do also have to wonder just how much governments want this to get to a true crisis situation as the climate crisis, because it seems that using the climate crisis now to warn of conflict is good business for the war machine as well. Would governments actually use water sc…